With close to four decades as a specialty sleep manufacturer, Denver-based InnoMax is crediting it's 2012 adoption of the Specialty Sleep Association's Environmental & Safety mattress labeling program with attracting new interest in it's products from both consumers and retailers. As a result, the company has extended it's product line-up to meet growing demand.
The newest offering is the Nouveau-Air system, which carries a lower price point than the Air-Cell Digital Air Sleep system, which launched in 2012. Both beds carry the SSA program seal and were reviewed by third-party organizations in order to qualify for the labeling program. The airbeds boast moisture and temperature management and a "two-in-one" pillow top with zoned support.
In a news release, the company said, "Today's consumers are demanding a greater commitment to environmental awareness from product manufacturers. InnoMax believes the consumer must be able to trust the integrity of the products and services they buy. Through product transparency and product quality, InnoMax believes they have delivered on both promises."
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